Stuff = Happiness


We all love stuff. Our culture is built on stuff: acquiring stuff, collecting stuff, getting newer versions of old stuff. We have TV shows based on guessing how much stuff costs in order to win the stuff. We spend the most limited resource (time) to gain another resource (money) that we can then spend on more stuff.

Think about all the things we can do with stuff! We can watch sports on stuff, play games on stuff, mindless pacify ourselves every-second-of-every-day with stuff. We can get stuff to accessorize our stuff with. We can drive stuff, sail stuff, even fly stuff.

How to achieve maximum hoarding

When it comes to acquiring more and more stuff, the less thought that goes into it the better. The more you think about your purchases and possessions, the more you may realize you probably don’t get much value out of most of the stuff you have or buy. If you aren’t mindless about your stuff, becoming a stuff-hoarder becomes a lot harder.

If there’s a sale on designer boots, just buy them! There’s got to a place for it somewhere. You can just put it on layaway. Is there a promotion for low apr on a SUV you’ve been dreaming of? Get a loan and buy it! Surely it will make you happier.

Thankfully, mindless consumerism is pretty easy to keep up. There are credit cards, cheap/low-quality products, and widely available storage units to store any stuff that we can no long fit in our homes. The reality is that you can go out right now and probably buy just about anything you want. And maybe when you finally buy enough stuff, you will be happy at last.


There is a trend that tries to tell you that you should try to minimize your stuff; to reduce your purchases and the clutter in your house. It says that by curating the stuff in your life and narrowing it down to the things that mean the most, you can be happier, more relaxed, and more mindful about the things that you do choose to own.

There is a certain appeal to this lifestyle. However, it is challenging and requires self-control. It’s counterintuitive to get rid of all the stuff you’ve worked so hard to acquire. And how will you be happy without the good feelings of impulse buying?

So if you get tempted to throw away the fancy china because you haven’t used it in 3 years (and only then because you were too lazy to do the dishes on a Friday night) resist the urge. Take your wallet with your 10 credit cards and go get yourself something special. Then find a place for it somewhere in your cluttered apartment and allow the mindless appeasement of impulsivity take you over.